BiosME Partners with Custom Connect to Quickly Navigate Complex and Fast Growing MENA Market
DUBAI — IT and Cloud Systems integrator BiosME, based in the United Arab Emirates, has chosen Custom Connect as their preferred partner for connectivity integration across the Middle East.
The decision comes after Custom Connect was able to create a bespoke, fully managed cloud solution for BiosME in a market that’s fast-growing, but complex to navigate and hard to find connectivity. “When we set out to disrupt the Managed Service Market in the Middle East, our goal was to not compromise on any aspect of our offerings,” Dominic Docherty, BiosME’s managing director explained. “Custom Connect joined our top-notch roster of enterprise tech like Cisco and Netapp as well as excellent data centers from Equinix by providing reliable, low latency. They quickly established themselves as our primary supplier.”
Using their state-of-the-art AS260 platform, Custom Connect delivers optimal latency internet routes and fully integrated AWS and Azure hybrid cloud deployments. “BiosME is a major regional player in cloud systems integration, but their cloud capabilities can also hyper-scale to public cloud providers, too,” explained Custom Connect’s co-founder, Jan Willem Meijer. “With AS260, we were able to integrate both private and public clouds for BiosME in the Middle East and around the world.” To do so, Custom Connect also leverages the UAE data centers of Equinix, as they consider them their global carrier neutral data center partner.
The extensive regional partnership between BiosME and Custom Connect is based on principle, too. “We have a lot of similarities as businesses. We are both growing at extremely fast rates, disrupting the established players with superior pricing and service, and we both have management teams that are available for our customers and suppliers 24/7,” Docherty explained. “This is a major factor in our relationship blossoming into a strong partnership.”
Custom Connect is a global carrier neutral data communications company with offices in Amsterdam, London, New York and Dubai. Unbound to any single provider, Custom Connect creates bespoke solutions that can connect customers to every operator, carrier or network worldwide.
BiosME is an IT Systems and Cloud System Integrator based in the UAE. BiosME combines products that lead the industry by market share, are designed with measurable ROI, and are backed by the highest levels of accreditation.